Case studies
Transforming online retail optimizing the platform with data-driven engineering
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Our client is a prominent online retailer operating in multiple regions, offering a diverse range of products.
To cater to its vast customer base, the retailer frequently rolls out marketing campaigns designed to engage customers and spur sales.
In the digital age, data has become an invaluable asset for businesses. Our client, a renowned online retailer with a presence across multiple regions, was no exception. They consistently undertook expansive marketing campaigns, touching various digital touchpoints from website visits to email engagements. This initiative led to a large influx of diverse data. But with this growth emerged challenges; while the data was plentiful, deriving meaningful insights became an intricate puzzle. The marketing team found themselves awash in an ocean of metrics, spanning website traffic, social media metrics, email campaigns, and customer purchases. Accessing the data was straightforward but distilling it into actionable intelligence remained an elusive goal.
The client, a leading online retailer, expanded its operations across numerous regions, offering a vast assortment of products. As they ramped up their marketing endeavors, a complex web of data from website traffic, social media interactions, email campaigns, and customer purchases began accumulating. Despite possessing this wealth of data, the marketing team found themselves at a crossroads. They were ensnared by the intricacies of the data, marked by a lack of coherent visualization, challenges in drawing real-time insights, difficulties in customizing data views based on specific criteria, and most importantly, the struggle to transform this data into actionable strategic insights.
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Upon a comprehensive review of the challenges at hand,Codvo.ai proposed a holistic tech architecture update, focusing on:
The Codvo team chose a robust set of tools to accomplish this project: Google Analytics, Big Query, Power BI, Python and SQL.
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Overview of Solution Architecture:
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